AABBI Unveils New Promotional Rack Card...
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Hello, AABBI Members. I am very excited to unveil AABBI's newest piece of promotional material: Our two-sided rack card that was recently designed to coordinate with our new graphic identity and website. The card encourages travelers to visit www.Arizona-Bed-Breakfast.com to assist in planning their journey, to recommend some outstanding itineraries and (in the near future) to coordinate their trip around the local and regional events most recommended by our member innkeepers. While on our site, visitors will also be guided to our many outstanding member bed and breakfast inns. The cards are printed with 10% post-consumer waste content and with vegetable-based inks. They are certified by the FSC (Forest Stewardship Council) and the SFI (Sustainable Forest Initiative).
AABBI is printing 90,000 of these cards and will be working to distribute an immediate 20,000 to 65-0r-so locations statewide, including state and local visitor centers, chambers of commerce and tourist and information bureaus. To keep shipping costs to an absolute minimum, we will initially be distributing boxes of 2,000 cards each throughout the state via AABBI board members. To ensure that these cards permeate into even the smallest, most rural corners of Arizona, we will ask for our member innkeepers to work with their nearest AABBI board member to hand-off cards for distribution to their communities and points of interest. I'm told that the typical visitor center will gladly take about 200 cards at a time. AABBI's Administrator, Karen McClurg, or I will be contacting you specifically if we need your help in reaching a particular part of our state. A sincere note of thanks goes to the Arizona Office of Tourism. It is because of their generous grant covering 100% of our design and printing costs, that are able to produce such a beautiful card and so many of them. This printing will surely last us at least a couple of years. Thanks, too, go to Whitespace Design of Tucson for a truly great design effort and for working within AABBI's and AOT's design and production requirements. This is yet another step in making our member B&Bs more visible and to promote the obvious benefits of B&B travel in our beautiful state. If you have any questions at all, please feel free to drop me a line. JEFF Jeff DiGregorio, President
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